Resources for Athletes
NIL Frequently Asked Questions
NIL stands for name, image, and likeness. The NCAA’s new interim policy now allows collegiate student-athletes to use their name, image, and likeness for commercial and promotional opportunities without losing their eligibility. NIL is also sometimes known as the right of publicity…
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HIGH SCHOOL NIL: STATE-BY-STATE REGULATIONS FOR NAME, IMAGE AND LIKENESS RIGHTS
On July 1, the athlete marketing world grew by nearly 500,000 student-athletes across college athletics. This led to two immediate questions:…
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There Is No Nil in NIL: Examining the Social Media Value of Student-Athletes’ Names, Images, and Likeness
Applying influencer marketing industry standard rates, the current research shows that student-athletes possess NIL value. Results further indicate student-athletes’ NIL value has a relationship with, but is not solely generated at, the institution level…
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Resources for Parents
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Resources for Businesses
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