The NCAA and its member institutions, the universities that field the teams, have struggled to maintain the surface of amateurism that prevents college athletes from being paid for their efforts as college sports have become increasingly big businesses in the United States, with many coaches’ salaries in the millions of dollars and television contracts in the billions.
With the Supreme Court’s recent unanimous decision last month that NCAA limitations on “education-related incentives” violated antitrust law, new name, image, and likeness regulations for all college players went into effect.
One of the most notable branding repercussions of these developments is the unexpected appearance of personal logos for hundreds of collegiate athletes, who have rushed to social media to flaunt their new emblems. A student athlete logo can be used to grab attention and make a strong first impression. Your NIL logo is the foundation of your brand identity. It should be unique and memorable that can surely separate you from the competition, foster brand fan loyalty, and be noticed by the people. To give you more ideas, check out our list of college athletes with NIL logo.
1. Spencer Rattler
Sport: American Football
Position: Quarterback
Team: Oklahoma Sooners
2. D’Eriq King
Sport: American Football
Position: Quarterback
Team: Miami Hurricanes
3. Kendall Milton
Sport: American Football
Position: Running Back
Team: Georgia Bulldogs
4. Graham Mertz
Sport: American Football
Position: Quarterback
Team: Wisconsin Badgers
5. Ben Stille
Sport: American Football
Position: Defensive Lineman
Team: Nebraska Cornhuskers
6. Grayson McCall
Sport: American Football
Position: Quarterback
Team: Coastal Carolina Chanticleers
7. Cam Taylor-Britt
Sport: American Football
Position: Defensive Back
Team: Nebraska Cornhuskers
8. Smoke Monday
Sport: American Football
Position: Safety
Team: Auburn Tigers
Over the last 30 years, Nick has been an athlete and worked with sports teams at all levels, including youth, college, amateur, and professional. He has held roles as a business owner, COO, CMO, Vice President, General Manager, Director of Social Media, and instructor of undergraduate and graduate courses at multiple universities. As the owner of Shark Jockey Digital, he currently helps clients with brand creation, development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listings, and campaign management. He is a published researcher, presented at national conferences, and holds degrees including an MBA, an MS in Sports Management, and a BS in Health and Sports Studies. Nick is also a husband and father of 2 girls. He is passionate about building PayToPlayMarketing.com as a way to share the advice he experienced and carefully researched to help his own daughters in the future.