Thanks to the recent NCAA’s rules to generate income through that enable student athlete sponsorship deals wherein they can use their names, likenesses, and images (NIL). Companies are now coming to college athletes with NIL sponsorship deals that are mutually advantageous to both sides.
Hundreds of thousands of college athletes are now making a lot of money by signing NIL sponsorship deals. Everything is on the table, from restaurants to podcasts, in the hopes of finding one that will work for both the athlete’s brand and the company. Check out our list of college athletes with NIL sponsorship deals.
1. Hanna Cavinder and Haley Cavinder (Twins)
Sport: Women’s Basketball
Position: Point Guard
School: Fresno State University
NIL Sponsorship Deals:
-Boost Mobile (cell phone company)
-Six Star (vitamin and supplements company)
-PSD Underwear (sports underwear)
-Champ Sports X East Bay (sportswear brand)
-WWE (World Wrestling Entertainment, Inc.)
2. Antwan Owens
Sport: Football
Position: Defensive End
School: Jackson State
NIL Sponsorship Deals:
-3 Kings Grooming (hair product company)
3. Bo Nix
Sport: Football
Position: Quarterback
School: Auburn University
NIL Sponsorship Deals:
-Milo’s Tea Company (beverage company)
4. Malachi Moore
Sport: Football
School: Defensive Back
NIL Sponsorship Deals: University of Alabama
-Milo’s Tea Company (beverage company)
5. Hercy Miller
Sport: Men’s Basketball
Position: Guard
School: Tennessee State
NIL Sponsorship Deals:
-Web Apps America (technology company)
6. D’Eriq King
Sport: Football
Position: Quarterback
School: University of Miami
NIL Sponsorship Deals:
-Panthers (NHL team)
-College Hunks Hauling Junk & Moving (moving company)
-Murphy Auto Group (automobile company)
-Dreamfield (NIL market platform)
7. Jordan Bohannon
Sport: Men’s Basketball
School: University of Iowa
NIL Sponsorship Deals:
-Boomin Iowa Fireworks (local fireworks company)
-Cobratype Computers (computer store)
8. Lexi Sun
Sport: Women’s Volleyball
Position: Outside Hitter
School: University of Nebraska
NIL Sponsorship Deals:
-REN Athletics (sportswear company)
-Borsheims (jewelry stores)
9. Trey McGowens and Bryce McGowens (Brothers)
Sport: Men’s Basketball
Position: Guard, Shooting Guard
School: University of Nebraska
NIL Sponsorship Deals:
-Off Court with the McGowens Podcast, by HuskerOnline Podcast
-Triple B Printing (local printing shop)
10. Trey Knox
Sport: Football
Position: Wide Receiver
School: University of Arkansas
NIL Sponsorship Deals:
-PetSmart (pet supplies company)
11. Dontaie Allen
Sport: Men’s Basketball
Position: Shooting Guard
School: University of Kentucky
NIL Sponsorship Deals:
-The Player’s Trunk (online consignment shop)
-Cameo (social media app)
12. Alex Washington
Sport: Football
Position: Cornerback
School: Harvard University
NIL Sponsorship Deals:
-Playa Bowls (restaurant)
-Positivity Alkaline Water (water company)
13. Sam Scherl
Sport: Men’s Squash
School: Harvard University
NIL Sponsorship Deals:
-Dunlop Sports (sports merchandise company)
14. Bryce Young
Sport: Football
Position: Quarterback
School: University of Alabama
NIL Sponsorship Deals:
-B-Unlimited (apparel & screen printing studio)b
-The Bryce Young Podcast by Volume and iHeart Podcasts
-Netflix (streaming service)
-Subway (fast food restaurant)
-Logan’s Roadhouse (restaurant)
-Cash App (mobile payment service)
-Leaf (sports trading cards and collectibles)
-Wild Card (trading card company)
-Onyx (trading card company)
15. Rayquan Smith
Sport: Football
Position: Running Back
School: Norfolk State University
NIL Sponsorship Deals:
-Eastbay (sports merchandise company)
-Boost Mobile (cell phone company)
-Norfolk Admirals (Professional Hockey Team)
16. Quinn Ewers
Sport: Football
Position: Quarterback
School: University of Texas
NIL Sponsorship Deals:
-Ricart Automotive (car dealer)
-Holy Kombucha (beverage distributor)
-GT Sports Marketing (sports promoter)
17. Davin John Uiagalelei
Sport: Football
Position: Quarterback
School: Clemson University
NIL Sponsorship Deals:
-Keurig Dr Pepper (beverage producer and distributor)
18. Paige Bueckers
Sport: Basketball
Position: Guard
School: University of Connecticut
NIL Sponsorship Deals:
-Gatorade (sports drink)
-StockX (online streetwear marketplace)
19. Gable Steveson
Sport: Wresting
Position: 285 lbs.
School: University of Minnesota Athletics
NIL Sponsorship Deals:
-WWE (World Wrestling Entertainment, Inc.)
-Kill Cliff (clean energy drink)
-Champ Sports X East Bay (sportswear brand)
20. McKenzie Milton
Sport: Football
Position: Quarterback
School: University of Central Florida
NIL Sponsorship Deals:
-Dreamfield (NIL market platform)
21. Ga’Quincy McKinstry
Sport: Football
Position: Defensive Back
School: University of Alabama
NIL Sponsorship Deals:
-Kool-Aid (beverage company)
-Bojangles (restaurant)
22. Julian Champagnie
Sport: Men’s Basketball
Position: Guard
School: St. John’s University
NIL Sponsorship Deals:
-BlueChip (sports fan apparel shop)
Over the last 30 years, Nick has been an athlete and worked with sports teams at all levels, including youth, college, amateur, and professional. He has held roles as a business owner, COO, CMO, Vice President, General Manager, Director of Social Media, and instructor of undergraduate and graduate courses at multiple universities. As the owner of Shark Jockey Digital, he currently helps clients with brand creation, development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listings, and campaign management. He is a published researcher, presented at national conferences, and holds degrees including an MBA, an MS in Sports Management, and a BS in Health and Sports Studies. Nick is also a husband and father of 2 girls. He is passionate about building PayToPlayMarketing.com as a way to share the advice he experienced and carefully researched to help his own daughters in the future.