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Posts by Nick Stover

link to 5 Reasons Student Athletes Should Use Email Marketing To Promote Their Brand

5 Reasons Student Athletes Should Use Email Marketing To Promote Their Brand

As a student athlete who wants to take advantage of NIL opportunities and be in the radar of big sponsors, you probably use social media to promote your personal brand. There are a multitude of...

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link to 7 Questions A Business Should Ask Student Athletes Before Sponsoring Them

7 Questions A Business Should Ask Student Athletes Before Sponsoring Them

Influencer marketing has revolutionized the way businesses sell their goods and services. To stay relevant on social media, you'll need to rely on social media influencers. With the advent of...

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link to 7 Tips About NIL For College Athletes’ Parents

7 Tips About NIL For College Athletes’ Parents

College athletes' parents have always had to adhere to a set of stringent standards in order to help their children make the most of their college athletic careers. Allowing the coach to perform...

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link to College Athletes With NIL Logo

College Athletes With NIL Logo

The NCAA and its member institutions, the universities that field the teams, have struggled to maintain the surface of amateurism that prevents college athletes from being paid for their efforts as...

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link to 5 Tips for Businesses Interested in Reaching Out to College Athletes

5 Tips for Businesses Interested in Reaching Out to College Athletes

For the first time, college athletes throughout the country have the ability to profit from their own name, image, and likeness, thanks to the NCAA's adoption of an interim regulation and numerous...

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link to What Do Student Athletes’ Parents Need To Know About NIL?

What Do Student Athletes’ Parents Need To Know About NIL?

Many student athletes have signed deals with various sponsors after the NIL regulations for college athletes took effect a few months ago. Everyone, even the student athletes’ parents, is...

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About the Author

Over the last 30 years, Nick has been an athlete and worked with sports teams at all levels, including youth, college, amateur, and professional. He has held roles as a business owner, COO, CMO, Vice President, General Manager, Director of Social Media, and instructor of undergraduate and graduate courses at multiple universities. As the owner of Shark Jockey Digital, he currently helps clients with brand creation, development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listings, and campaign management. He is a published researcher, presented at national conferences, and holds degrees including an MBA, an MS in Sports Management, and a BS in Health and Sports Studies. Nick is also a husband and father of 2 girls. He is passionate about building PayToPlayMarketing.com as a way to share the advice he experienced and carefully researched to help his own daughters in the future.

Disclaimer

The information provided on this site is not to be used as legal, financial, or health advice. This website is created for entertainment purposes in order to help readers form their own views and to reach out to official sources of information for more details if or when they are ready for next steps. Rules regarding Name, Image, and Likeness (NIL) are rapidly evolving and may differ based on variables that include each individual’s age, gender, location, school, or team. All website visitors are HEAVILY encouraged to check national, regional, local, NCAA, and school-specific rules and regulations prior to moving forward with actions related to NIL opportunities. All website visitors are notified that their actions can have serious consequences and impact eligibility for athletes in high school or college.

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